How to Find Your Customers in Twitter

advanced twitter search

The old school advertisement is that you purchase online banners and links.  You leave these banners and links on websites with people that are most likely to buy from you.

With all the clutter from the web, you can only hope that people will eventually come to your website.  While this is still a good strategy if done right you are missing out on other opportunities.  Don’t just take this shot gun approach and spread your efforts.

Twitter offers a great potential for you to reach out to your customers in a whole new way.   With Twitter you can actually find out where your customers and connect with them in a whole new level.

Businesses should follow their customers and not the way around.  If you want to find out more, read on.

1. The Keyword is your Friend

Write down all possible keywords.  Drop the business mindset.  The dollars are only going to cloud your judgement.  Instead, enter the mind of your customer.  Think like your customer.

If you are a Real Estate Agent in Atlanta your customers’ keywords are “real estate agent”, “realtor”, “move to atlanta”, “moving to atlanta” or “buy a house in Atlanta”.

If you are a local restaurant then the best keywords are your specialty “thai restaurant”, “italian restaurant” or “coffee shop”.

2. How to Search in Twitter


Go Bookmark this link now.

There are four categories: Words, People, Places and Others

We won’t go in depth in to each category.  Basically words is where you type in the Key Words.  People is where you type in Account Specific, this is good if you are researching top players in your industry or your competitors.  Places is useful if your business runs locally.

Here is a sample search:

Enter “Italian Restaurant” in the exact phrase category.  Enter “Los Angeles” in Near this place category.

italian restaurant

Here are the search results:

italian restaurant results

One of the results is spot on.  ”I want to go to a nice Italian restaurant”.  It would be nice to reach out to people who are already interested in your services.

3. Refine your Search Location.

Look at the upper right portion of your search

italian restaurant search tab


If you click on it this will show you ”italian restaurant” near:”los angeles” within:15mi

Notice the term within: 15mi.  This is the search radius within 15 miles.  You can increase or decrease this to fit your needs.

You can also change and refine the search location to be more specific.  You can use “Glendale, Humboldt County, California”.

4. Save your Search

If you regularly use these search fields it would be good to save it.  You can find it on the top near the search results output.

italian restaurant save

The next time you search for this all you have to do is click search and a drop down will appear.  The drop down menu will now contain your saved searches.

italian restaurant saved searches


5. Monitor Regularly

Once you have your search save you are setup.  It is now important to monitor the twitter search stream regularly.  All updates are updated real time so it would be good to respond to these tweets relevant to you.



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